Design systems that can evolve.
Enterprise commerce architecture, service boundaries, integration patterns, modernization paths, and reliability improvements—grounded in what a delivery team can actually support.
Technical architect · Hands-on builder
Architect. Builder. Coach.
I’m Danny Luu. I turn complicated systems into clear technical direction, useful products, and momentum that engineering teams can feel.
System designCommerce platformsTechnical leadershipProduct thinking3D designCreative experiments
How I work
Make the complex feel workable.
I work where systems, people, and delivery meet. The goal is not architecture for its own sake—it is software that teams can understand, operate, and improve.
01
Find the real constraint. Get past symptoms and design around the problem that actually limits progress.
02
Make decisions visible. Clear diagrams, trade-offs, and boundaries turn a plan into something a team can own.
03
Stay close to the build. Good technical direction survives contact with code, operations, and the people doing the work.
What I bring
More than one mode of making.
My day job is technical architecture. The same curiosity also shows up in product experiments, 3D design, electronics, video, and movement.
Help teams make better decisions.
Design reviews, mentoring, technical standards, and pragmatic guidance that build shared ownership instead of bottlenecks.
Shape products.
Translate an idea into workflows, interfaces, and an implementation path people can use.
Make physical things.
3D modelling, printing, electronics, and home automation keep experimentation tangible.
Tell the story.
Video and visual communication help ideas land—and gymnastics and fitness keep the practice of learning honest.
Project lab
Work in public, without the filler.
A living shelf for selected work. Some projects can become full case studies; others will remain concise to respect client and team confidentiality.
01
Current practice
Enterprise platform architecture
Turning commerce requirements, integrations, and operational constraints into a modernization path teams can deliver in stages.
02
Building
Independent product experiments
Exploring marketplace workflows, useful automation, and the engineering needed to move an idea from sketch to dependable product.
03
Workbench
3D design + connected making
Prototypes that combine digital modelling, practical fabrication, electronics, and connected-home experiments.
04
Next up
Notes from the workbench
Short, useful write-ups on architecture decisions, delivery lessons, builds, and experiments—published only when there is something real to share.
Professional snapshot
Technical depth. Human scale.
Enough context to understand how I contribute, without turning a personal site into a map of my daily life.
Technical Architect
at Insight Enterprises
- Shape enterprise commerce solutions and the integrations around them.
- Guide modernization, reliability, and maintainable technical standards.
- Translate between business needs, architecture, and implementation.
- Mentor engineers and create clarity around difficult technical choices.
Previous roles span senior software development, commerce implementations, integration work, and operational tooling. Client names, timelines, and internal systems stay private.
Toolkit
Technologies are tools, not the headline.
I choose them for fit, longevity, and the team that will live with the result.
JavaSpringSAP CommerceREST APIsSystem integrationSQLDockerCI/CDCloud platformsArchitecture diagramsCode reviewsTechnical mentoring
Bachelor of Computer ScienceCarleton University
SAP Commerce Cloud DeveloperProfessional certification
SAP Commerce Business AnalystAssociate certification
Connect
Curious people build better things.
GitHub is the best public doorway into what I’m exploring and building.